Product Strategy

“Build it and they will come,” only works in the movies. For complex products, a successful product launch requires that your customers understand your product and can differentiate it from the alternatives—competitive products, alternative technologies, and even the status quo.

At Latitude 18, our background in product management, with millions of dollars worth of successful product launches, gives us the expertise to help you ensure you’re targeting the right audience, with the right message, through the right channels. We use custom market research, competitor research, and VOC (Voice Of Customer) data to position your product for maximum reach and impact on your target customers.

To learn how we can help you with a new product launch or repositioning of an existing product, contact us at 704-750-9054, or email us for a complimentary consultation.