What are your goals for the coming year?

Or for the next 3-5 years?

Is the first item on your list to increase sales?

Imagine for a minute… You’re the manager of a sports team—baseball, football, soccer—pick your favorite. And for the next season, your goal is to win the World Series/Super Bowl/World Cup. Or maybe your goal is just to make it to the playoffs. It doesn’t matter; you have a goal for your team, and it’s a big goal that will require nearly flawless execution for the entire season.

• Have you analyzed your roster?

• Do you have the right players, or do you need to shake up the team?

• Are your players in the right positions?

• Have you studied your competition to know their plays, their strengths, and their weaknesses?

Of course you have! You’re not relying on past performance or luck for a winning season. You’re assessing your team and your competition and developing a workable strategy that will play to your team’s strengths.

Now, back to reality… You’re a Business Owner/Sales Manager/Marketing Director. And your goals for the next 1, 3, or 5 years are challenging.

• Have you made an unbiased assessment of your products and services?

• Which markets are growing and which ones are declining?

• How are your customers’ search/select/purchase behaviors changing?

If you’re unable to answer any of these questions, Latitude 18 Consulting will help you fill in the gaps and develop strategies and actions to meet your goals and grow your business.